Incorporate all campaign messaging, athlete imagery, and legal requirements into the front of pack graphics. Extend the Sharpie guidelines in a way that drives differentiation without deviating from the core brand language.

Illustrations were integral to the design, and drove the look for each pack. After creating an extensive library, they were integrated into the design. Each additional element was laid out across the set of packs to ensure designs were consistent.

The MVP of Sharpie campaigns. Playing for a good cause and a standout on shelf, the limited time offering was a huge hit with consumers and sports enthusiasts alike.