As a team, create an illustrated coloring book defined by Sharpie’s bold brand language that makes use of both the Fine and Ultra Fine markers.

A multi-day innovation and drawing session was held where designers pooled their resources to create content for the book before applying those elements to the graphics and packaging.

Sharpie debuted its first coloring kit in the midst of the Adult Coloring trend, demonstrating the range of the product’s use across creative platforms.