Prismacolor Adult Coloring

Widely known as a premium art brand, Prismacolor’s Adult Coloring Kit provides all of the essentials, along with a curated booklet of illustrations sourced from popular publishers.

Develop a cohesive visual structure for the first in a series of Prismacolor kits. Include product imagery to ensure contents are clear and differentiated on shelf.
Partnered closely with the Brand team to determine the contents of the kit and collaborated with the external agency designing the booklet to create cohesion between products.
The first Prismacolor Adult Coloring Kit defined the look and feel across future products, and was featured on in-store displays and collateral to promote the new offering.