Design packaging around the needs of early learners. Demonstrate proper handwriting technique with the graphics and integrate patterns onto the pen and pencil barrels to appeal to a younger demographic.

Utilizing the Paper Mate core brand language, illustrations and patterns were incorporated into the design that informed and engaged. Activity pages were also developed so users could test out and grow their skills.

The line launched as a direct initiative catering to young consumers, building trust early in the Paper Mate brand as needs change and expand.