Develop branding, messaging, photography, and packaging with a local vibe and a focus on high quality cookie craftsmanship.

The first step was developing a series of moodboards, parsing out small differences and aligning on a single direction. From there, colors, illustrations, and photo strategy came together into a wonderful (and delicious) mix.

A brand that looks good enough to eat—with representation on-product, web, and social platforms, as well as collateral for markets and events.