Contigo Kids

Contigo Kids is a multifaceted project that includes packaging, on-product illustrations, and digital assets. Pushing the brand into a more playful space, the graphics and palette are infused with hand drawn elements, bright shapes, and a friendly aesthetic for Congo’s youngest, and potentially pickiest, customers.

Bring more fun and energy to the existing Contigo Kids line, unify the illustration style and harmonize packaging across the various products.
This project began with an innovation session to explore themes and trends. From there, Design worked with the CMF team to create original illustrations for each product colorway with the intention of expansion across seasons and products. Packaging was created with new brand colors and a sub-brand logo to match.
Hundreds of individual illustrations that built up a strong, cohesive brand story, supported through packaging, photography, and online assets.