Using the existing guidelines of the Contigo brand, develop packaging that highlights the features of Filtration and differentiates it from standard water bottles.

Defining the messaging was key to the successful launch of the product, as well as ensuring customers understood how to install and replace the filtration accessory. Extensive work was done between Design, Brand, R&D, and Engineering to create engaging graphics that supported this goal.

Packaging that aligned closely with the current brand language and visually tied to the benefits of filtration for consumers.