Create a harmonized offering where the graphics seamlessly integrate into the product itself. Reduce imprint to a single color, enhancing the sustainability message.

Because of the unique nature of the product and the sustainability requirements of the ink, communication with the R&D and Engineering teams was essential. We worked together to understand the limitations and opportunities that the materials had to offer to produce mockups that would allow immediate concept testing.

Coleman introduced an entirely package-free offering to its well-known portfolio, where the drinks stay cold and environmentally-conscious.