Bubba Brand Refresh
The refresh is a complete overhaul of the brand, spanning everything from the logo, colors, messaging, and product. It took a lot of collaborative hands to bring this brand to life, in under a year, and launch to a whole new audience. Bubba went from the first choice of your friendly neighborhood truck driver to the bottle for “expressive baddies.”
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Transform the Bubba brand to appeal to the Gen Z demographic. Develop a more emotional, rather than feature-heavy, narrative around the value of the redesigned product.
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Design began in collaboration with an external agency, finessing concepts down prior to handoff to our internal team to complete. From there, we aligned with cross-functional partners to develop and test packaging, claim messaging, and design—which was then applied to the new website and digital assets.
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Bubba who? The refresh completely separated itself from the legacy brand, creating opportunities for new consumers to find their bottle bestie in any color they want.
